Marketing Analytics I • Taught by Garrett Sonnier | Fall 2022

Analysis of the Chocolate Market

Marketing Analytics
XLSTAT
Hierarchical Bayes
Logit

For our final project, my group analyzed a dataset containing panel data of five brands within the chocolate market. Using XLSTAT, we used hierarchial bayes, logit, and k-means clustering to analyze cross-price elasticity, segment 500 individuals, and calculate market share.

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