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MKT 372 Brand Management • Taught by Professor Steve Brister | Spring 2021

Charmin Brand Audit

Brand Strategy
Product Development

For the semester, each student participates in the development of a multi-phase brand audit project as part of a team then followed by developing recommendations after completing primary research. Our brand audit recommended an extension of their product line to reflect changing family values in America and shifting competitive landscape. Our team received the first 100 in the course's history.

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